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Customer Development

Let us help you develop and grow your business further

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“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” W. Edwards Deming

For independent retailers who want to develop and grow their business further, or have reached a crossroads and want to change the direction of their business, Parfetts Customer Development programme is here to assist.

With a clear understanding of your requirements and an affordable budget, we will carry out a Store Health Check and make appropriate suggestions for your location and your business. You are free to make suggestions and we will always incorporate your ideas into your business plan.

Through Parfetts retail club, Go Local, your development path is totally flexible. Whether your store is 500 sq ft and you want a fascia and development to suit, or you are a Symbol operator who wants to regain their retail independence – we have a solution for you. With vibrant, modern graphics and a fascia that stands out from the crowd your Go Local Store will entice new customers and enhance the shopping experience of your existing customers. Supported by a quality promotional and marketing package Go Local Stores will deliver value, sales and profit to your business

Our recommended shopfitters and sign company supplier everything element of your development, from floor to ceiling and everything in between. And with years of experience, high quality workmanship and an eye for detail, you can guarantee your ideas will come to life in your store

Your development is supported by Parfetts, an award winning wholesaler with over 30 experience serving the independent convenience retail sector. With 6 cash & carry depots, Parfetts cover an area from the East Midlands, Yorkshire, to Manchester and the North West. With extensive ranges of branded products and own label products, Parfetts offer great prices, on great products everyday.

Together we will succeed...

Every store development will be allocated their own dedicated Retail Development Advisor who is on hand to help manage your development to a successful conclusion.

Your Retail Development Advisor will provide you with support and advice every step of the way. From planning permission and building regulations to door mats and door handles, from shelving and refrigeration to EPOS and In Store radio, we have it covered.

Using latest market data your Retail Development Advisor will provide you with range and product advice for your store and the local demographic area. Our merchandising teams are on hand to assist you to get the store ready for opening day and will help you to maximise sales and profit from your fixtures.

What else can you offer me………?

Independent retailers are the heartbeat of the community and it is a 24/7 role, that’s why Parfetts have additional services available to help free up some of your valuable time.

Drop shipment

with schemes in place to deliver fresh and chilled products, fruit & veg, bread & milk, frozen foods, greeting cards and toys, all at competitive rates we can help you to maintain availability at the keenest prices.

Epos

Through our nominated EPOS provider, Parfetts has the EPOS solution for todays independent retailer, saving you time through data and price uploads, direct ordering to your nominated Parfetts depot and detailed reports to increase margin.

Product Ordering

‘Click & Collect’ orders are accepted at all our depots. Our secure system allows you to access your nominated Parfetts depot and order from the 1000’s of products in stock. Your order will be collated, tilled and ready for collection at your nominated time. Leaving you some extra time to pick up some of extra special in depot deals!

Go Local Radio

Go Local radio removes the need to pay for costly annual PPL & PRS licences and in return, for a small monthly fee, offers you a selection of great in store music with time specific product advertisements to drive sales in store.