Check out our Own Label range, with over 150 products designed to offer great value alternatives - so stock up today and make more margin!
Why Parfetts?
As an employee owned business we are committed to helping independent retailers grow and thrive. We have over 40 years experience providing a cash and carry depot network, online ordering, click and collect and delivered services. With an extensive range of over 9,000 products at industry-leading prices, regular promotions driving exceptional value and industry leading levels of service plus with the fastest growing symbol group in the UK, providing 4,000 retailers with industry leading margins we are the first choice for independent retailers who want to improve and grow their businesses.
We are one of the largest independent retail wholesalers in the UK, with a turnover of over £570m a year, giving us the buying power we need to deliver exceptional value for our retailers and their customers.
Employee Ownership
As an Employee Owned business we invest more money back to provide improved prices and promotions plus we can recruit and keep the best people – providing a better service.
Advantages for retailers:
We don’t have shareholders so we invest more back to deliver better prices and promotions for our retailers
We are an independently owned business servicing the needs of independent retailers – so have detailed understanding of their needs and can deliver against them
Every employee has shared ownership of the business, improving engagement and ensuring better service
We attract and keep the best people – improving the quality of our offering across value, price, range, availability and service
Advantages for our team:
Our employees have a secure working environment in a company that empowers them to make a difference and grow the business through delivering exceptional service
Our working environment is inclusive and every employee has a say through our Employee Voice scheme – enabling us to consistently improve the way we operate based on feedback from people at every level of the business, delivering results for retailers and employees alike
We promote from within where possible and reward hard work, commitment and a willingness to go the extra mile. So we retain knowledge and understanding and build strong, long lasting relationships internally and externally with retailers
What Our Employees Say
Parfetts is a brilliant place to work. We get all the training we need to do well in our jobs and the business appreciates what we do. If you work hard and show commitment you can really progress and learn new things.
Twilight Replenishment
£570m
Turnover (2021)
1000+
Symbol Stores
7
Depots
20%
Year on Year Growth (2020-2021)
800+
Employees
Our Symbol Group
Our FREE Symbol Group is the fastest growing in the UK with over 1,000 independent retailers across our Go Local, The Local and Go Local Extra fascia options.
We have the right format for every store and we keep everything very simple – so you invest less to get more.
With industry leading promotions, 7 cash and carry depots open when you need them to be, a free delivery service, free marketing support and much more Go Local is the way to grow your business.
Ordering Made Easy
We have developed a number of ways to shop with Parfetts designed to suit every retailer.
From a state of the art order capture website to a supporting app and QR ordering capability across our suite of literature we aim to make shopping with us easy and efficient.
We also offer free access to a suite of digital marketing services and assets - attracting customers to stores and encouraging greater basket spend when they are there.
Order Capture Website and App
We continue to invest heavily in our service to retailers and this includes our digital platforms. We provide hassle-free ordering through our website and our new app, continually adding features that save retailers time and streamline the process.
Features include
Shop by promotion function
Promotion date indicators
POR and RRP information on every product
Product scanning function to make reordering stock hassle-free
Stock level indicator
Popular in my area product suggestions
Most popular product suggestions
View previous order functionality
Click and collect or delivery options*
Resource library to access POS, category advice, useful information and assets
*If you qualify for delivery.
Our Cash & Carry Depots
We have 7 cash and carry depots covering the East and West Midlands, Yorkshire, Derbyshire, the North East and North West. We offer a range of over 9,000 products, industry-leading availability and regular promotions driving incredible value plus a click and collect service to save retailers valuable time. All open when retailers need them to be.
Promotions available in depot include weekly managers specials and one day specials, 3 weekly promotions, trade specials, showcases, seasonal and event specific promotions. Plus we run weekly supplier takeover events to drive even more value.
Free Delivery
Our delivery service gives retailers cash and carry prices, delivered for free.
This order day one for day two delivery service gives retailers extra flexibility and when coupled with our retailer focused online order system enables us to service retailers over a much wider geographical area.
At a time when delivery prices are rising we have no plans to charge for delivery for any of our customers. We understand the importance of providing real value in difficult times.
Click and
Collect
Customers in our retail club who qualify based on minimum spend and order quantity can save time in depot and take advantage of our Click and Collect service.
Simply order online or through the app and collect at the agreed time.
Existing customers should speak to your RDA or depot to confirm if you qualify and new customers should contact us direct.
Own Label Range
We have developed an exclusive Parfetts Own Label range to offer retailers a quality alternative to the big brands that delivers incredible margins.
Customers will love the choice, quality and price too – so it’s a win-win.
We already have almost 150 lines across a wide selection of key categories and are adding more on a weekly basis, delivering up to 57% POR and a very competitive RRPs.
Get in touch today!